Scroll through October feeds and you'll find it: a soft, grainy photo of someone on a 90s bed with a corded phone, while a figure in a white ghost mask watches from the doorway. Most people call it the Ghostface AI trend, after the masked caller in the Scream films. You can make your own version with one selfie and a free AI image tool.
I'm on the Zombie Hug team. We wrote a guide to this trend because so many people asked, even though it isn't something our app makes.
The trend has a clear recipe:
The joke is the contrast: you look completely calm, and the figure behind you is the only scary thing in the frame.
Upload one clear selfie to a free AI image tool and paste a prompt describing that scene. Our masked phone-call trend guide gives you the prompts, the fixes when a result goes wrong, and the way to turn the photo into a short video.
A few tips:
Zombie Hug doesn't make this photo or video. The prompts work in free AI image tools. What Zombie Hug does is a different Halloween trend: a 15-second video, made from two photos, where one of you has turned into a zombie and the other still knows them. It's $6.90 for one video, with sound.
If you're doing a Halloween series, the two pair nicely: the masked-call photo for the eerie post and a zombie hug clip for the sweet one. The beginner's walk-through of the zombie trend covers that one from scratch.
It's a horror homage, but a gentle one. Nothing gory is needed. The best versions are the cosy ones where the only thing wrong is the person in the doorway.
Written by Eason. Disclosure: I'm on the Zombie Hug team.